Commercial Applications
Direct selling eliminates the need for intermediaries and can result in higher profit margins for the manufacturer.
- True
- False
Marketing Mix
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Answer
True
Reason — In direct selling, the producer directly sells goods to ultimate consumers and there is no middleman or intermediary. By eliminating middlemen, the manufacturer saves the commission and margins paid to them, which can result in higher profit margins. The producer also has direct contact with customers and full control over distribution.
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