Discuss the advantages of sales promotion.

The advantages of sales promotion are as follows:

1. Low Unit Cost — The cost of sales promotion per unit is quite low, making it an affordable way to boost sales without large advertising budgets.

2. Sales Support — Sales promotion provides strong support to personal selling and advertising. It serves as a bridge between them and enhances the effectiveness of both.

3. Faster Product Acceptance — Sales promotion makes a product acceptable to consumers faster than many other techniques. Free samples, demonstrations and discounts encourage trial.

4. Effective Control — Management can have an effective check on the results achieved through sales promotion schemes. The costs incurred and the benefits derived can be analysed and measured.

5. Best for New Products — Sales promotion efforts are best suited for new products as they provide access to a large market and personal contact with customers and dealers.