| 1. | Meaning | This type of advertising is designed to persuade consumers to buy a product or service. | This type of advertising contains information about a product, service, or institution. |
| 2. | Purpose | To influence the buying behaviour of consumers. | To make consumers aware of the existence, features, and uses of goods and services. |
| 3. | Approach | Emotional and persuasive in nature. | Factual and educational in nature. |
| 4. | Example | Advertisements promoting the superiority of a brand. | Advertisements suggesting how to save petrol or avoid accidents. |