Commercial Applications
Distinguish between promotion and advertising.
Advertising
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Answer
| S.No. | Basis | Promotion | Advertising |
|---|---|---|---|
| 1. | Meaning | Promotion is the personal or impersonal process of informing, persuading, and assisting prospects to buy a product or service. | Advertising is any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. |
| 2. | Scope | Broader concept that includes advertising, sales promotion, personal selling, and publicity. | A specific element or component of promotion. |
| 3. | Methods | Uses multiple methods like advertising, personal selling, sales promotion, and publicity. | Uses media like newspapers, TV, radio, internet. |
| 4. | Cost | May or may not be paid (publicity is unpaid). | Always paid form of communication. |
| 5. | Personal Contact | Can be personal (personal selling) or non-personal. | Always non-personal. |
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