Commercial Applications
Enumerate the various promotional techniques used by business firms to boost sales.
Answer
The various promotional techniques used by business firms to boost sales are:
Advertising — Any paid form of non-personal presentation and promotion of ideas, goods, or services through media like newspapers, TV, radio, internet, etc.
Sales Promotion — Short-term incentives of non-recurring nature like free samples, coupons, premium offers, price-off offers, prize contests, exchange offers, etc.
Personal Selling — Direct face-to-face communication with prospective buyers by salespersons to inform, persuade, and assist in purchase.
Publicity — Commercially significant news about the company in media that is not paid for by the company, like news releases, press conferences, and feature articles.