Explain the features of newspapers and posters as media of advertising.

Newspapers as a Medium of Advertising:

Advantages:

1. Newspapers have a wide circulation, providing wide coverage.
2. Due to wide coverage, the cost per reader is low.
3. There is continuity, as the message can be repeated daily.
4. There is flexibility, as the message can be modified frequently.
5. Regional newspapers can be used to focus on selected areas.

Disadvantages:

1. It has a very short life — newspapers are usually discarded after a day.
2. Most people do not pay much attention to advertisements while reading.
3. There is limited scope for use of art and colour in newspapers.
4. Illiterate people cannot be reached through newspapers.

Posters (Outdoor Advertising):

Advantages:

1. Posters attract attention quickly due to their visual appeal.
2. They have a long life as they remain visible for extended periods.
3. They have wide appeal and can reach a large number of people.
4. They are very selective in terms of geographical coverage.
5. Posters are economical compared to other media.

Disadvantages:

1. Posters cannot convey detailed messages.
2. They have low retention value and only temporary appeal.
3. They are considered harmful to the natural landscape and may cause road hazards by distracting drivers.