Explain the need for consumer consciousness by giving two examples.

Consumer consciousness refers to being aware of our rights and responsibilities as a consumer when purchasing goods or services. It involves making informed choices of goods and services. Following are two examples illustrating the need for consumer consciousness:

1. Buying products that are safe for environment — Many products we use daily have significant environmental consequences, from production to disposal. For instance, single-use plastic bottles contribute to plastic pollution in oceans and landfills, harming wildlife and ecosystems. Consumer consciousness can drive individuals to choose reusable alternatives like stainless steel water bottles or support companies that prioritize eco-friendly packaging and sustainable practices.
2. Preferring brands that use sustainable methods of production — Consumer consciousness can empower individuals to seek out brands that are transparent about their supply chains and prioritize fair labour practices. By supporting companies that uphold ethical standards, consumers can encourage better working conditions and contribute to improving the lives of workers globally.