Commercial Applications
Which feature is pertaining to Introduction stage of PLC?
- Competition is very severe
- Product is known all over the market
- It is a risky stage
- New versions of the product must be made available
Marketing Mix
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Answer
It is a risky stage
Reason — The introduction stage is very risky because a high percentage of new products fail during this period. The other options (severe competition, product known all over, new versions) describe the maturity stage.
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