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Which of the following is not an element of Marketing Mix?

  1. Price Mix
  2. Place Mix
  3. Promotion Mix
  4. Process Mix

Marketing Mix

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Answer

Process Mix

Reason — The four traditional elements of the Marketing Mix are Product Mix, Price Mix, Place Mix and Promotion Mix (4 P's). Process Mix is not part of the traditional marketing mix for goods (though it is included in the extended marketing mix for services).

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