Commercial Applications

Which of the following is not a feature of service?

  1. Life Cycle
  2. Perishability
  3. Inseparability of buyers and sellers
  4. Variability

Markets & Marketing

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Answer

Life Cycle

Reason — The features of services are intangibility, perishability, inseparability and variability. Life cycle is a feature of a product (introduction, growth, maturity and decline), not of a service.

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