Commercial Applications
Which of the following statement(s) is/are correct?
Statement 1: Direct mail advertising is highly selective and allows for personal appeal.
Statement 2: Outdoor advertising has a long life and is effective in delivering detailed messages.
- Only Statement 1 is correct
- Only Statement 2 is correct
- Both statements are correct
- Both statements are incorrect
Advertising
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Answer
Only Statement 1 is correct
Reason — Statement 1 is correct because direct mail is the most selective medium and offers personal appeal as the message is sent to selected persons directly. Statement 2 is incorrect because although outdoor advertising has a long life, it cannot convey detailed messages — it has temporary appeal and low retention value.
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