Commercial Applications
"It is all marketing activities which stimulate consumer buying and dealer effectiveness. The aim of it is to increase immediate sales." What is it?
- Marketing
- Sales
- Sales promotion
- Social marketing
Advertising
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Answer
Sales promotion
Reason — Sales promotion refers to all those activities other than advertising and personal selling that stimulate consumer purchasing and dealer effectiveness, with the aim of increasing immediate sales.
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Related Questions
Which one of the following is not a sales promotion tool?
- Advertisement
- Discount
- Dealer contest
- Consumer contest
Which of the following statement(s) is/are correct?
Statement 1: Direct mail advertising is highly selective and allows for personal appeal.
Statement 2: Outdoor advertising has a long life and is effective in delivering detailed messages.
- Only Statement 1 is correct
- Only Statement 2 is correct
- Both statements are correct
- Both statements are incorrect
All of the following are benefits of advertisements to customers except …………… .
- Employment generation
- Convenience
- Better quality
- Lower price
Which of the following is the sales promotion tool?
- Discount
- Fest
- High price
- Repeating same product