Commercial Applications
Which of the following statement(s) is/are correct?
Statement 1: Institutional advertising focuses on promoting a product's features and benefits to consumers.
Statement 2: Product advertising aims to build a favourable image of the company rather than promoting specific products.
- Only Statement 1 is correct
- Only Statement 2 is correct
- Both statements are correct
- Both statements are incorrect
Advertising
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Answer
Both statements are incorrect
Reason — Both statements have been swapped. Product advertising focuses on a product's features and benefits, while institutional advertising aims to build a favourable image of the company/organisation rather than promoting specific products.
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