Commercial Applications
Which of the following statement(s) is/are correct?
Statement 1: Publicity is always a paid form of promotion that originates from the advertiser.
Statement 2: Advertising is a non-personal communication that requires payment to the media owner.
- Only Statement 1 is correct
- Only Statement 2 is correct
- Both statements are correct
- Both statements are incorrect
Answer
Only Statement 2 is correct
Reason — Statement 1 is incorrect because publicity is non-personal stimulation of demand which is NOT paid for by the sponsor; the message originates from the media, not the advertiser. Statement 2 is correct because advertising is a paid form of non-personal presentation in which the advertiser pays the media owner for space or time.
Related Questions
Under which function of marketing, marketer gives special name to the product of his own company?
- Packaging
- Branding
- Warehousing
- Labelling
Which type of advertising focuses on a particular product or brand or service of an enterprise?
- Product advertisement
- Institutional advertisement
- Revenue advertisement
- None of these
Free samples are given to consumers in case of:
- Personal selling
- Sales promotion
- Advertising
- Publicity
Which advertising medium is most likely depicted in the image below, considering its high cost and short life?
- Radio
- Films
- Newspapers
- Outdoor Advertising