All companies strive to build …………… strength.

1. Brand
2. Image
3. Customer
4. Employee

Which of the following is not an advantage of branding?

1. It helps consumer to identify and recognise the product.
2. It differentiates the product from the rival products.
3. It ensures standards of quality and design to consumers.
4. It is not the basis of advertising and other techniques of mass selling.

Which of these best describes the objective of sales promotion?

1. To generate a short-term sales increase
2. To allow consumers permanent discounted pricing
3. To reduce the amount of inventory on hand
4. To encourage consumers to choose one retailer as a preferred distributor

Money spent on advertisement is sheer wastage because:

1. It does not add to the utility of products and services.
2. Most of the advertisements are either ignored or escape the attention of consumers.
3. Either (1) or (2)
4. Both (1) and (2)