Commercial Applications

Under which function of marketing, marketer gives special name to the product of his own company?

  1. Packaging
  2. Branding
  3. Warehousing
  4. Labelling

Advertising

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Answer

Branding

Reason — Branding is the process of assigning a distinctive name to the product by which it is to be known and remembered. It is the process by which a product is branded.

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