Commercial Applications
Give two differences between the production oriented stage and product oriented stage of marketing.
Markets & Marketing
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Answer
| S.No. | Basis of Distinction | Production-oriented Stage | Product-oriented Stage |
|---|---|---|---|
| 1. | Motto | Sell what can be produced. | Improve quality and performance of the product. |
| 2. | Time Period | 1869–1930 | 1950–1960 |
| 3. | Focus | Mass production and wide distribution. | Improvement in product features and performance. |
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