Commercial Applications
Look at the image below showing a company's event:
Which of the following public relations benefits is most likely to be achieved through this event?
- Improved government relations
- Enhanced employee satisfaction
- Positive media coverage and public image
- Increased sales revenue
Public Relations
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Answer
Positive media coverage and public image
Reason — The image depicts a charity event hosted by the company with media present. Such community-oriented events generate positive media coverage and enhance the company's public image, as the public sees the company taking part in community life and discharging its social responsibility.
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