Commercial Applications
This marketing component is most likely to be standardized ……………
- Brand
- Price
- Advertising
- Distribution
Answer
Brand
Reason — Brand is the most likely component to be standardized as it provides identity and uniformity to the product across all markets. Price, advertising and distribution often vary based on local market conditions, customer preferences and regional factors, but the brand remains consistent to maintain its identity and recognition.
Related Questions
How do customers know about the new product in the market?
- Branding
- Pricing
- Promotion
- Labelling
Direct selling eliminates the need for intermediaries and can result in higher profit margins for the manufacturer.
- True
- False
Which stage of the product life cycle is marked by falling costs and rising revenues?
- Introduction stage
- Growth stage
- Maturity stage
- Saturation stage
The usual source for new products is ……………
- Marketing research
- R&D
- Accidental discoveries
- A variety of sources including customers, competitors