Commercial Applications
Marketing concentrates on ……………
- Increasing the sales volume
- Satisfying advertiser
- Decreasing the sales volume
- Satisfying the customer
Markets & Marketing
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Answer
Satisfying the customer
Reason — The modern concept of marketing is customer-oriented. Marketing exists to identify and satisfy the wants of present and potential consumers. Customer is the focus of all marketing activities and customer satisfaction is the principal goal.
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Which stage of marketing is characterised by hard selling?
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- Integrated approach
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- Product approach
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'The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need and can afford- and give it to them- you will achieve outstanding results.'
— Marketing by Brian Tracy
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- Marketing focuses on short term maximisation of profit.
- Marketing works on the principle of Caveat emptor.
- Marketing begins after the goods are produced.