Commercial Applications
Services can rarely be standardized or made uniform. Which feature of service does it indicate?
- Intangibility
- Variability
- Inseparability
- Perishability
Markets & Marketing
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Answer
Variability
Reason — Variability means services can rarely be standardised or made uniform. The quality of a service may differ from customer to customer or from one time period to another. For example, the quality of service provided by a waiter in a restaurant may vary on different occasions.
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