Commercial Applications
Production-Oriented-Stage was characterised by:
- The focus on Sales Promotion.
- Product improvement.
- Supply creating its own demand.
- Profits through customer satisfaction.
Markets & Marketing
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Answer
Supply creating its own demand.
Reason — The production-oriented stage was based on Say's Law: 'Supply creates its own demand.' There was acute shortage of goods, demand exceeded supply, and there was no need to create demand. Customers bought whatever was produced.
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