Commercial Applications
In which stage of marketing, manufacturers believed that customers would buy the product if quality was good?
- Marketing-oriented stage
- Production-oriented stage
- Sales-oriented stage
- Product-oriented stage
Markets & Marketing
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Answer
Product-oriented stage
Reason — In the product-oriented stage (1950–1960), marketers believed that customers will buy the product if its quality was good. Therefore, the focus shifted from promotion to product improvement, and firms made efforts to improve product features and performance.
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Related Questions
Production-Oriented-Stage was characterised by:
- The focus on Sales Promotion.
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- Supply creating its own demand.
- Profits through customer satisfaction.
Identify which products are purchased after a comparative analysis of quality, price, warranty of competitive brands.
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In which stage, importance to consumer satisfaction was recognised and business policies were designed to provide value satisfaction to customers?
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- Marketing-oriented stage
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