Commercial Applications

Marketing was considered to be mere distribution in this stage of Marketing:

  1. Production-oriented stage
  2. Sales-oriented stage
  3. Product-oriented stage
  4. Marketing-oriented stage

Markets & Marketing

3 Likes

Answer

Production-oriented stage

Reason — In the production-oriented stage, production and engineering departments shaped the company's goals and strategy. Marketing was dependent on production capacity and consisted of mere distribution. There were no separate marketing departments at that time.

Answered By

3 Likes


Related Questions