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Commercial Applications

What do you mean by the term labelling?

Marketing Mix

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Answer

Labelling is the process of attaching information to a product, providing essential details like name, ingredients, usage instructions and safety warnings. It implies putting identification marks or labels on the package. A label is an important feature of a product as it provides useful information about the product and its producer. A good label provides information about the name and address of the producer, weight and measurement, directions for use, date of packing, and maximum retail price.

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