Commercial Applications
Mention any two components of product mix.
Marketing Mix
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Answer
Two components of product mix are:
- Product range — the variety of products and product lines offered for sale by the firm (e.g., bulbs, tubes, mixer-grinders).
- Brand name — the unique name given to the product to distinguish it from competitors' products and lend it identity.
(Other components include packaging and labelling, quality, after-sale service, and warranty against defects.)
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