Promotion to marketing means …………… .

1. Passing an examination
2. Elevation from one grade to another
3. Selling the products through various means
4. Selling the products in specific area

Which of the following statement(s) is/are correct?

Statement 1: Institutional advertising focuses on promoting a product's features and benefits to consumers.

Statement 2: Product advertising aims to build a favourable image of the company rather than promoting specific products.

1. Only Statement 1 is correct
2. Only Statement 2 is correct
3. Both statements are correct
4. Both statements are incorrect

The value which is derived from the way the consumer perceives the brand name is:

1. Brand promotion
2. Brand loyalty
3. Brand equity
4. Quality control

Advertisement designed to change a lifestyle of people is …………… .

1. Persuasive advertising
2. Concept advertising
3. Institutional advertising
4. Product advertising