Mention the elements of promotion mix.

OR

List any four elements of promotion mix.

The elements of promotion mix are:

1. Advertising — providing product information through non-personal media like newspapers, radio and television.
2. Personal Selling — face-to-face communication between a seller and the buyer.
3. Sales Promotion — short-term promotional activities like displays, demonstrations and coupons.
4. Publicity — favourable mention of a company or product in news media that is not paid for by the seller.
5. Direct Selling — producer directly sells goods to ultimate consumers without any intermediary.
6. Public Relations — activities aimed at creating a favourable image of the company among customers.