Commercial Applications
Give one difference between product mix and promotion mix.
Marketing Mix
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Answer
| Basis | Product Mix | Promotion Mix |
|---|---|---|
| Meaning | Product mix refers to the combination of features relating to the product offered for sale, including quality, brand, package, label and warranty. | Promotion mix consists of all activities aimed at persuading customers to buy the product, including advertising, personal selling, sales promotion and publicity. |
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