Commercial Applications
Answer
Two characteristics of public relations are:
Planned and Sustained Effort — Public relations is a planned and sustained effort. It is a management function that requires careful planning and continuous implementation, not a one-time activity.
Two-Way Communication — Public relations involves both action and communication programmes. It requires a two-way flow of mutual understanding between the organisation and its publics, based on truth, knowledge and full information.
Related Questions
Which element of Public Relations can motivate employee's loyalty and dignity?
- Human Relations
- Empathy
- Persuasion
- Dialogue
…………… is the only weapon of reasoning and understanding in a civilised society.
- Dialogue
- Human Relation
- Persuasion
- Empathy
State the importance of 'persuasion' as an element.
Mention the elements of public relations.