The process of direct communication between the sales person and a prospect is called:

1. Direct marketing
2. Personal selling
3. Advertising
4. None of these

In this step, the salesperson makes face-to-face contact with the prospective buyer.

1. Approach
2. Prospecting
3. Closing the sale
4. Post-sale follow-up

Regarding the essential qualities of a successful salesperson, which statement is accurate?

(1) Empathy, active listening, and effective communication are important traits for a salesperson.

(2) A salesperson's appearance and dressing style have a strong impact on sales outcomes.

(3) Aggressiveness and pushing the customer into a sale are the best techniques for success.

(4) A salesperson's personal interests and hobbies should be kept separate from their professional life.

1. 1 & 2
2. 3 & 4
3. Only 1
4. Only 3

A key objective of personal selling is to maximize the sales volume in the shortest possible time.

1. True
2. False