Commercial Applications

A planned and sustained effort and management function is:

  1. Public relations
  2. Public applications
  3. Promotion
  4. Propaganda

Public Relations

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Answer

Public relations

Reason — Public relations is a planned and sustained effort and a management function aimed at developing and maintaining mutual understanding between an organisation and its publics. Propaganda is different — it is one-way, guided by self-interest, and is an instrument of politics and power for social control.

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