Commercial Applications
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
- Skimming pricing
- Parity pricing
- Cost plus pricing
- Penetrating pricing
Marketing Mix
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Answer
Parity pricing
Reason — Under parity pricing strategy, a business firm adjusts its own price policy to the general pricing structure in the industry. It involves charging according to what competitors are charging.
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