Commercial Applications
Which pricing strategy involves charging according to their competitors?
- Penetrating pricing
- Cost Plus pricing
- Skimming pricing
- Parity pricing
Marketing Mix
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Answer
Parity pricing
Reason — Parity pricing involves charging according to what competitors are charging. The firm adjusts its own price policy to the general pricing structure in the industry.
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Related Questions
Which stage of Product Life Cycle has a greater emphasis on customer service?
- Introduction stage
- Maturity stage
- Growth stage
- Decline stage
In …………… stage, the business marketing focus is changed from buy my product to buy my brand.
- Maturity Stage
- Decline Stage
- Introduction Stage
- Growth Stage
Assertion (A): Parity Pricing is the most logical strategy when it is very difficult to calculate the cost of the products.
Reason (R): When price leadership is well established, setting price according to the competitors is the safest policy.
- (A) is true and (R) is false.
- Both (A) and (R) are true and (R) is the correct explanation of (A).
- Both (A) and (R) are true but (R) is not the correct explanation of (A).
- Both (A) and (R) are false.
In which distribution channel is a producer relieved from the problem of distribution?
- Manufacturer - Wholesaler - Retailer
- Manufacturer - Agent - Retailer - Consumer
- Manufacturer - Consumer
- Manufacturer - Agent - Wholesaler - Retailer - Consumer