Commercial Applications
The process of direct communication between the sales person and a prospect is called:
- Direct marketing
- Personal selling
- Advertising
- None of these
Related Questions
…………… bridges the gap between advertising and personal selling.
- Sales
- Promotion
- Advertisement
- Sponsorship
Which of the following is not a main objective of personal selling?
- Generate sales
- Build awareness and appreciation for the product
- Create personal contact
- None of these
In this step, the salesperson makes face-to-face contact with the prospective buyer.
- Approach
- Prospecting
- Closing the sale
- Post-sale follow-up
Personal selling is the most …………… method.
- Flexible
- Fixed
- Rigid
- Inflexible