Commercial Applications
…………… is the process of gaining public support for an activity, cause or organisation through information and persuasion.
- Public relations
- Public applications
- Personal selling
- Advertisement
Answer
Public relations
Reason — According to Edward L. Bernays, "Public relations is the attempt by information, persuasion and adjustment to engineer public support for an activity, cause, movement or institution." Hence, public relations is the process of gaining public support through information and persuasion.
Related Questions
Public relations is a …………… and sustained effort to develop and maintain mutual understanding between an organisation and its various publics.
- Planned
- Unplanned
- Prepared
- None of these
Public relations primarily aims to manage the internal relationships within an organization, with external relationships being a secondary focus.
- True
- False
Statement 1: Public relations is primarily concerned with managing a company's internal communications.
Statement 2: Public relations involves anticipating, analysing, and interpreting public opinion to benefit the organization.
Which of the following is/are correct statement(s)?
- Only Statement 1 is correct
- Only Statement 2 is correct
- Both statements are correct
- Both statements are incorrect
Good public relations help in
- Building goodwill and positive image
- Attracting and attrition of talent
- Building goodwill and negative image
- Decreasing sales and revenue