Commercial Applications
Promotion to marketing means …………… .
- Passing an examination
- Elevation from one grade to another
- Selling the products through various means
- Selling the products in specific area
Advertising
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Answer
Selling the products through various means
Reason — In marketing, promotion refers to all the personal or impersonal activities undertaken to inform, persuade, and assist prospects to buy a product or service. It includes advertising, sales promotion, personal selling, and publicity, i.e., selling products through various means.
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Related Questions
"Sales promotion activities help to create interest in new products and …………… ."
- Stimulates demand
- Satisfies customers
- Time horizon
- Emphasis
A brand of cooking oil runs an advertisement campaign highlighting its health benefits, supported by testimonials from nutritionists. This is an example of:
- Informative Advertising
- Concept Advertising
- Reminder Advertising
- Institutional Advertising
Which of the following statement(s) is/are correct?
Statement 1: Institutional advertising focuses on promoting a product's features and benefits to consumers.
Statement 2: Product advertising aims to build a favourable image of the company rather than promoting specific products.
- Only Statement 1 is correct
- Only Statement 2 is correct
- Both statements are correct
- Both statements are incorrect
Media which has limited coverage:
- Newspapers
- Direct mail
- Television
- Radio