Commercial Applications
A public relations manager is trying to convince a community to support a new company policy. The manager carefully listens to the community's concerns and adjusts the policy accordingly.
Which element of public relations is being demonstrated in this scenario?
- Persuasion
- Empathy
- Human Relations
- Dialogue
Answer
Dialogue
Reason — Dialogue means a two-way conversation with a purpose, involving impartial listening, understanding and respect for others' opinions. By listening to the community's concerns and adjusting the policy accordingly, the manager is engaging in dialogue — open and two-way communication that builds mutual confidence.
Related Questions
Good public relations help in
- Building goodwill and positive image
- Attracting and attrition of talent
- Building goodwill and negative image
- Decreasing sales and revenue
Good consumer relations depend heavily upon the nature of the …………… provided to consumers.
- Products
- Services
- Both 1 and 2
- None of these
Assertion (A): Dialogue is an essential part of public relations because it facilitates two-way communication.
Reason (R): Dialogue in public relations is used to impose the organization's views on the public.
- Both Assertion (A) and Reason (R) are true, and Reason (R) is the correct explanation of Assertion (A).
- Both Assertion (A) and Reason (R) are true, but Reason (R) is not the correct explanation of Assertion (A).
- Assertion (A) is true, but Reason (R) is false.
- Assertion (A) is false, but Reason (R) is true.
It means to convince another person of some idea, product, service or institution, to induce a person or group or to do something.
- Human relations
- Empathy
- Persuasion
- Dialogue