Commercial Applications
Answer
Against the statement. The scope of public relations is wide, not narrow.
The scope of public relations covers relations with all the publics of a business organisation, including:
- Employees — Maintaining good employee relations through sound personnel policies and two-way communication.
- Stockholders and Financial Institutions — Keeping shareholders informed about financial position and future prospects.
- Consumers — Retaining consumer goodwill through quality products and services.
- Distributors and Suppliers — Ensuring mutual cooperation through meetings, visits, and correspondence.
- Government — Building effective partnerships with government for mutual advantage.
- Community — Serving the local community by being a good corporate citizen.
- Media — Maintaining good working relationships with the press and electronic media for favourable publicity.
Thus, the scope of public relations is very wide and not narrow.