Commercial Applications
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
- Skimming pricing
- Penetrating pricing
- Cost plus pricing
- Parity pricing
Marketing Mix
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Answer
Cost plus pricing
Reason — Under cost plus pricing, the selling price of a product must cover its full cost and yield a reasonable margin of profit. The formula used is: Selling price = Total cost per unit + Desired profit per unit.
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