Commercial Applications
During the …………… stage, from 1950-1960; marketers' focus shifted from promotion to product improvement?
- Marketing oriented stage
- Product oriented stage
- Production oriented stage
- Sales oriented stage
Answer
Product oriented stage
Reason — During the product-oriented stage (1950–1960), marketers believed that customers would buy a product if its quality was good. Hence, the focus shifted from promotion to product improvement, with firms making efforts to improve product features and performance.
Related Questions
…………… means exchange of a product, or service between a buyer and a seller while …………… means all the activities involved in planning, pricing, promoting and distributing want satisfying products and services.
- Sales, selling
- Market, marketing
- Product, promotion
- Cost, pricing
A company must balance profits, consumer satisfaction and public welfare. Which stage of marketing emphasises on the given statement?
- Sales-oriented stage
- Product-oriented stage
- Societal marketing stage
- Marketing-oriented stage
…………… is the type of market on the basis of nature of goods.
- Wholesale market
- Retail market
- Money market
- Consumers' market
In this type of market, customers select goods by reading the detailed literature and examining the samples:
- Mail order market
- Tele market
- Catalogue market
- Online market