Commercial Applications
Which stage of marketing is characterised by hard selling?
- Production oriented stage
- Product oriented stage
- Sales oriented stage
- Societal marketing stage
Answer
Sales oriented stage
Reason — The sales-oriented stage was characterised by hard selling. Producers realised that consumers will not buy enough unless they are approached with substantial selling and promotional efforts. The focus was on increasing sales rather than on consumer satisfaction.
Related Questions
In …………… stage there was a mass production, supply exceeds demand.
- Production-oriented stage
- Marketing-oriented stage
- Sales-oriented stage
- Societal Marketing stage
In ……………, the purpose is to make profit out of fluctuation in prices.
- Spot market
- Future market
- Catalogue market
- Secondary market
Marketing uses ……………
- Integrated approach
- Persuasion and promotion
- Product approach
- Market approach
Marketing concentrates on ……………
- Increasing the sales volume
- Satisfying advertiser
- Decreasing the sales volume
- Satisfying the customer