Commercial Applications
Which stage of the Product Life Cycle is characterised by saturation in the market?
- Introduction
- Growth
- Maturity
- Decline
Marketing Mix
3 Likes
Answer
Maturity
Reason — During the maturity stage, after some time there is saturation in the market. Supply exceeds demand for the first time and there is no possibility of further increase in sales as the sales curve levels off.
Answered By
3 Likes
Related Questions
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
- Skimming pricing
- Parity pricing
- Cost plus pricing
- Penetrating pricing
The traditional channel employed in the distribution of consumer good is:
- Manufacturer-Agent-Wholesaler-Retailer-Consumer
- Manufacture-Agent-Retailer-Consumer
- Manufacture-Wholesaler-Retailer-Consumer
- Manufacture-Retailer-Consumer
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
- Skimming pricing
- Penetrating pricing
- Cost plus pricing
- Parity pricing
…………… represents an integrated approach to marketing.
- Price mix
- Place mix
- Marketing mix
- Promotion mix