Commercial Applications
In this step, the salesperson makes face-to-face contact with the prospective buyer.
- Approach
- Prospecting
- Closing the sale
- Post-sale follow-up
Related Questions
Which of the following is not a main objective of personal selling?
- Generate sales
- Build awareness and appreciation for the product
- Create personal contact
- None of these
The process of direct communication between the sales person and a prospect is called:
- Direct marketing
- Personal selling
- Advertising
- None of these
Personal selling is the most …………… method.
- Flexible
- Fixed
- Rigid
- Inflexible
Regarding the essential qualities of a successful salesperson, which statement is accurate?
(1) Empathy, active listening, and effective communication are important traits for a salesperson.
(2) A salesperson's appearance and dressing style have a strong impact on sales outcomes.
(3) Aggressiveness and pushing the customer into a sale are the best techniques for success.
(4) A salesperson's personal interests and hobbies should be kept separate from their professional life.
- 1 & 2
- 3 & 4
- Only 1
- Only 3