Economics
The following are some of the catchy advertisements of products that we purchase from the market. Which of the following offers would really benefit consumers? Discuss.
- 15 gm more in every 500 gm pack.
- Subscribe for a newspaper with a gift at the end of a year.
- Scratch and win gifts worth Rs 10 lakhs.
- A milk chocolate inside a 500 gram glucose box.
- Win a gold coin inside a pack.
- Buy shoes worth Rs 2000 and get one pair of shoes worth Rs 500 free.
Consumer Rights
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Answer
The offers that directly increase the quantity of the product purchased without increasing the price (such as getting more product for the same cost, or receiving an additional product for free) are typically the ones that benefit consumers the most. These offers provide immediate value and are straightforward in their benefit delivery. Offers based on chance (like scratch and win or winning a gold coin) can be exciting but don't guarantee benefit to all consumers. They rely on luck and may not provide tangible value to most participants.
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