Commercial Applications
The traditional channel employed in the distribution of consumer good is:
- Manufacturer-Agent-Wholesaler-Retailer-Consumer
- Manufacture-Agent-Retailer-Consumer
- Manufacture-Wholesaler-Retailer-Consumer
- Manufacture-Retailer-Consumer
Answer
Manufacturer-Wholesaler-Retailer-Consumer
Reason — The 'traditional' or normal channel for the distribution of consumer goods is Manufacturer-Wholesaler-Retailer-Consumer. This channel is suitable where the producer has limited finance and a narrow product line, or where wholesalers provide strong promotional support.
Related Questions
Which of the following is not an element of Distribution mix?
- Discount
- Transportation
- Channel
- Storage
Under this Pricing Strategy, a business firm adjusts its own price policy in accordance with general pricing structure in the industry.
- Skimming pricing
- Parity pricing
- Cost plus pricing
- Penetrating pricing
Which stage of the Product Life Cycle is characterised by saturation in the market?
- Introduction
- Growth
- Maturity
- Decline
Selling price = Total cost per unit + Desired profit per unit is the formula to fix prices under which Pricing Strategy?
- Skimming pricing
- Penetrating pricing
- Cost plus pricing
- Parity pricing