Write a short note on importance of packaging?

Packaging plays an important role in the marketing of goods. Its importance can be highlighted as follows:

1. Protection — A good package protects the product from damage and deterioration during transportation and storage.
2. Identification — The package helps to identify the product by indicating its nature and contents and protects against spurious products.
3. Facilitates branding — The brand name and mark can be easily printed on the package, lending individuality and prestige to the product.
4. Reduces cost — Good packaging reduces costs of transportation and storage and widens the market.
5. Reuse value — Packages often have reuse and resale value (e.g., tins of Dalda are used by housewives for storing provisions).
6. Silent salesman — A package acts as a silent but forceful salesman at the point of purchase, differentiating the product from substitutes and stimulating impulsive buying.