Commercial Applications

"Branded goods are normally sold by inspection." Justify a reason either for or against.

Marketing Mix

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Answer

Against the statement — Branded goods are NOT normally sold by inspection. Reason:

Branded goods are sold based on trust and brand reputation rather than physical inspection. The brand name and packaging assure customers about the quality, contents and consistency of the product. Customers buy branded goods like Maggi, Colgate or Surf without inspecting each unit because they trust the brand. Inspection is more relevant for unbranded or generic goods like fruits, vegetables and grains, where each item may differ in quality.

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