Commercial Applications
A company must balance profits, consumer satisfaction and public welfare. Which stage of marketing emphasises on the given statement?
- Sales-oriented stage
- Product-oriented stage
- Societal marketing stage
- Marketing-oriented stage
Markets & Marketing
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Answer
Societal marketing stage
Reason — The societal marketing stage (1980–till present) requires marketers to balance company profits, consumer satisfaction and public interest. It expects marketers to build social and ethical considerations into their marketing practices.
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