Which of the following statement(s) is/are correct?

Statement 1: Direct mail advertising is highly selective and allows for personal appeal.

Statement 2: Outdoor advertising has a long life and is effective in delivering detailed messages.

1. Only Statement 1 is correct
2. Only Statement 2 is correct
3. Both statements are correct
4. Both statements are incorrect

"It is all marketing activities which stimulate consumer buying and dealer effectiveness. The aim of it is to increase immediate sales." What is it?

1. Marketing
2. Sales
3. Sales promotion
4. Social marketing

Which of the following is the sales promotion tool?

1. Discount
2. Fest
3. High price
4. Repeating same product

"Sales promotion activities help to create interest in new products and …………… ."

1. Stimulates demand
2. Satisfies customers
3. Time horizon
4. Emphasis